The NIL landscape is complex. Agents take a cut. Schools protect themselves. And most athletes are left navigating deals, taxes, compliance, and mental health completely alone.
We built THIRD because someone needs to be in the athlete's corner — without a hidden agenda.
"ATHLETES ARE MORE THAN THE GAME AND A DEAL — YET THEIR DEVELOPMENT BEYOND THEM IS OFTEN OVERLOOKED."
To empower every student-athlete with elite legal, financial, strategic, and personal guidance — across every stage of their career. We don't serve a sport. We don't serve a division. We serve college athletes at every level who are ready to build something lasting from their athletic investment.
When an athlete works with THIRD, their advisor works for them. Not the school. Not the collective. Not a brand partner. Our institutional portal provides aggregate compliance insights — but never compromises individual athlete strategy, privacy, or interests.
We don't take a percentage of your deals.
Individual wellness data stays with you.
We serve the athlete. Full stop.
THIRD helps institutions match the investment their athletes make — with the right infrastructure, the right guidance, and no agenda but a positive outcome for athlete and institution. We provide aggregate insights, staff training, and compliance support — never at the expense of the athletes we serve.