There's the market's way. There's the school's way.
Then there's the THIRD way.
A premium platform protecting, educating, and empowering college athletes through every stage of their career — ARRIVE, DEVELOP, and TRANSITION.
From day one to post-eligibility, THIRD maps and manages your entire trajectory. No stage left behind.
New to NIL. Establishing baselines, compliance education, financial foundations, and brand identity.
Navigate deals. Contract optimization, tax strategy, income tracking, and high-level negotiation.
Post-eligibility. Career bridging, wealth management, identity transition, and long-term planning.
Built for the realities of modern college athletics. Athletes get unbiased guidance. Institutions get honest infrastructure.
Education & vetted partnerships to navigate NIL deals, contracts, taxes, compliance, brand building, mental health support, and long-term career planning — all in one place.
Proprietary athlete development and wellness audit — paired with the right infrastructure, the right guidance, and no agenda but a positive outcome for athlete and institution alike.
A comprehensive framework addressing every dimension of the athlete experience. We leave nothing to chance.
Contract & legal protection. Readiness checks, deal review, IP rights, and ironclad protection.
NIL compliance. Eligibility maintenance, filing support, and real-time rule change alerts.
Deal advisory. Brand audits, deal optimization, and professional media kit creation.
Tax & money. 1099 tracking, quarterly tax planning, income logging, and financial literacy.
Advisor messaging. Media triage, reputation management, and alumni network building.
Mental health. Stress check-ins, burnout alerts, and confidential counselor access.
Career development. Goal mapping, elite mentorship, and the NIL-to-career bridge.
Every pillar works in tandem. We address the whole athlete — not just the deal.
Elite protection and growth tailored to your current stage. Upgrade as your career evolves.
Everything you need to start smart — protection, compliance, and financial basics covered from day one.
Active support across every pillar — deal monitoring, tax planning, and career development.
Your dedicated account manager, brand coaching, crisis management, and a complete legacy plan. Nothing left uncovered.
*Additional fees may apply for specialty professional services, including but not limited to legal, CPA, public relations, or other third-party expert services.
THIRD helps institutions match the investment athletes make — with the right infrastructure, the right guidance, and no agenda but a positive outcome for athlete and institution.
Specialized intervention when you need it most.
24-hour turnaround on time-sensitive deals. No waiting.
On-campus or virtual sessions for teams and athletic staff.
Proactive outreach to brand-fit sponsors on the athlete's behalf.
24/7 priority access for urgent PR, reputational, and media situations.
"NOT AN AGENT TAKING A CUT. NOT A COMPLIANCE OFFICE PROTECTING THE INSTITUTION. SOMEONE IN YOUR CORNER — BECAUSE YOUR OUTCOME IS THE ONLY ONE THAT MATTERS."
THIRD doesn't serve a sport. We don't serve a division. We serve college athletes at every level who are ready to build something lasting.